Creating A Year-Round Football Hub For South Norfolk

THE VISION

Phase 3 of The Highfield Masterplan is the creation of a floodlit FIFA-quality 3G 11v11 football facility.

This project represents the single biggest transformational opportunity in the Club’s history.

The facility will provide a year-round football venue capable of supporting grassroots football, schools, community organisations and local residents.

WHY A 3G FACILITY?

Grass pitches are heavily affected by weather and seasonal conditions.

A modern 3G facility provides:

• Year-round availability

• All-weather playing surface

• Increased football participation

• Reduced cancellations

• Improved player development

• Additional training opportunities

The facility will allow football to be played 365 days a year.

COMMUNITY BENEFITS

The 3G facility will be available to:

• Local schools

• Youth football teams

• Adult football teams

• Walking football groups

• Disability football programmes

• Community organisations

• Holiday football camps

The objective is to create a community asset that benefits the whole area.

ECONOMIC BENEFITS

The facility will generate sustainable recurring income through:

• Team training hire

• Match hire

• Schools usage

• Community hire

• Holiday camps

• Coaching programmes

• Tournament events

These revenues help secure the long-term future of Norton Athletic FC.

LANDOWNER BENEFITS

The proposed facility would significantly increase the value and utility of the land.

Rather than agricultural land producing limited returns, the site would become a valuable sports and community asset funded primarily through external grants and investment.

DELIVERING THE FUTURE

The 3G facility completes the Highfield Masterplan and positions Norton Athletic FC as one of the leading community football clubs in Norfolk.

It creates a legacy that will benefit future generations long after today’s players have finished playing.

Building The Future Since 1920

#UpTheMillers