phase 1 - new community club house
The Heart Of The Club
THE FIRST STEP
Phase 1 of The Highfield Masterplan is the creation of a new Community Clubhouse.
The Clubhouse will become the social and commercial heart of Norton Athletic FC.
WHY A CLUBHOUSE?
Football clubs that rely solely on matchdays often struggle financially.
The Clubhouse creates opportunities to generate income throughout the year.
This helps make the Club more sustainable and less dependent upon player subscriptions and fundraising events.
WHAT THE CLUBHOUSE WILL PROVIDE
The Clubhouse will include:
Social space for supporters
Matchday hospitality
Community meeting space
Licensed bar facilities
Sponsor networking opportunities
Event and function hire
Volunteer facilities
Club administration space
COMMUNITY BENEFITS
The Clubhouse will be available for:
Community groups
Local meetings
Charity events
Celebrations
Presentations
Fundraising events
The vision is to create a true community hub.
COMMERCIAL BENEFITS
The Clubhouse will generate recurring income through:
Function hire
Matchday hospitality
Food and beverage sales
Sponsorship opportunities
Community events
These revenues can be reinvested directly back into football and facilities.
THE FOUNDATION FOR FUTURE GROWTH
Phase 1 creates the foundation that allows later phases of the Masterplan to be delivered.
Without a sustainable clubhouse operation, future developments become significantly harder to achieve.
The Clubhouse is therefore the most important project in the Club’s immediate future.
#UpTheMillers